Park Tool Recognized with Two 2011 ADDY® Awards

The Addy Awards logo

Park Tool, the bicycling industry’s most revered tool brand, earned “Judge’s Choice” and “Gold” at the ADDY® Advertising Awards competition held Saturday, February 5 in St. Cloud, MN. The awards recognized outstanding work in photography for Park Tool’s “Blue is” ad campaign.

The ADDY® Awards are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The American Advertising Federation Minnesota is the first tier of the competition and winning entries will now move on to a district competition to be judged in March. Those winners will go on to the American Advertising Federation’s national competition held in June.

Adventure Studios of Brainerd, MN provided the digital photography and image manipulation for Park Tool.

Park Tool has manufactured bicycle-specific tools since 1963. Based out of St. Paul, MN, they are the world’s largest bicycle tool manufacturer. A long-term dedication to quality, innovation and customer service has made Park Tool the first choice of professional and home bicycle mechanics worldwide.

The “Blue is” campaign, which originated with the ad entitled “Blue is the New Black,” is currently running in cycling publications nationwide.